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One potentially useful ploy in managing the impossible expectations and "island nation" fantasies of the Conservative right and the Tory press was to open up a second front in the war to reclaim sovereignty, taking the fight from Brussels to the human rights court in Strasbourg.
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Richard A. Zimmerman, a retail analyst who follows Priceline for Janney Montgomery Scott in Philadelphia, said the program was a useful marketing ploy.
Having a woman on board was a useful marketing ploy - but Moss could shift as well.
In that respect, the Buy American provision will have been a useful negotiating ploy--call it a stimulus of a different kind--even if the American steel industry remains stuck in the doldrums.Sounds like he is suggesting we sit down with China and say, "You want a global trade war, bring it on!
Another ploy, useful to those in the public eye, is to give a fictional age to a newspaper or magazine; the fake statistic is inevitably picked up and repeated so often it becomes part of the record and a fact checker's truth.
I used several ploys.
Don't use the foreign accent ploy.
But although Lord Lawson may not be altogether wrong to describe this as a "PR ploy", it could well be a useful and important PR ploy to secure political acceptance for some very grim decisions to come.
Many older participants were also sceptical of marketing ploys used to sell seemingly healthier products.
"It's a cynical ploy to talk a good game in hopes of keeping voters as useful idiots while the same old carbon kingpins keep calling the shots".
It was a ploy".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com