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Just setting up a company in France used to involve a battle of wills with bureaucracy.
FOR Sara Schmidt, an actress, moving to a new apartment used to involve a tiresome quest for cardboard boxes.
Historically, they used to involve a comedian standing on an upturned tub (a Bütt) telling a jokey story in rhyming iambic pentameter.
The combination of adrenaline activities on the water, Unesco-listed town and blue skies makes Essaouira an alluring destination, but getting there from the UK used to involve a three-hour drive from Marrakech or Agadir.
HAVING friends over for dinner used to involve a minimal and fairly unremarkable to-do list: There were groceries to buy, along with flowers and a couple of bottles of semi-respectable wine.
What used to involve a series of meetings, phone calls, and lengthy wait periods is now a seamless transaction.
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At Deutsche Bank, developing a tailored derivative product for a client used to involve sending a team of about five, including a very senior executive, on a visit to the client that would consume three or four working days.
Drug development used to involve developing a single drug or therapy and selling it to everybody — think about the polio vaccine or hypertension treatments.
The vast rolling region in between these two resorts offers lots of off-piste kicks, but reaching them used to involve catching a bus round to Zinal and riding several slow lifts up.
Marketing used to involve taking a look at your target consumer group and what they need, when they need it and how you can deliver it to meet their needs.
Meditation retreats, for instance, typically used to involve sleeping in a basic dorm and paying your instructor a modest, often voluntary, fee.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com