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Cosmopolitan — which has recently used the theme "Fun.
In Yo soy la rumba, Infante used the theme of music to reconstruct life in Venezuela in the 1960s.
It used the theme song and clips of critical scenes from the earlier tear-jerker, which went on to a renewed burst of popularity.
And for Sweet Caporal cigarettes, American Tobacco used the theme "Ask Dad, he knows"; a sign bearing those words is glimpsed in the film "It's a Wonderful Life".
Asked to lead a so-called new creative team to rethink the show, Mr. Dean used the theme of time, with vaudevillelike transitions to link the numbers.
WHEN ads for the Army used the theme "Today's Army wants to join you," a joker rewrote it this way: "Today's Army wants to join you.
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The band used the theme-solos-theme format, but the saxophonists took advantage of the considerable space they were given, presenting their improvisations in sections.
In the work of Randolph Caldecott, Sendak is fascinated not only by the abundance of actual dancing, singing, and playing of instruments but also by the many ways in which Caldecott used the theme-and-variations technique, combining simple themes into what Sendak describes as "a fantastically various interplay of images".
Mr. Bush also used the themes of trust and responsibility to try to draw stark contrasts between his policy proposals and Mr. Gore's.
It's what I do; use the theme in variations as a hook throughout the film.
Television commercials for American Honda Motor and Subway restaurants, for instance, both use the theme song from the vintage sitcom "The Odd Couple".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com