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A product called "Sun-In" came out during my late teenage years, and so many of us teens used it because it was supposed to give us sun-kissed blonde highlights like girls on the beach, but left most of us still brunette with a redish hue as you can see from the next photo.
SP is a non-toxic sugar ester of PA that is used in food and cosmetics industry, and although it does not satisfy the Lapinskis's rule, we used it because of its increased solubility.
That's not to deny that BBM has fans, but there's a nagging sense that at its peak, many people in its two key demographic groups used it because they couldn't not use it, rather than because they loved the service.
Well, there was, but no one you know used it because there was no widely-used web browser.
Employees used it because their employer told them to, and teenagers used it because it was THE social network for their peers.
I never used it, because I knew what it could do to you".
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By the 1970s, doctors had mostly stopped using it because of its harsh side effects.
People are just not going to use it because of its volatility.
I personally use it because of its informational density.
Having said that, you may want to use it because of its simplicity.
Apple has just been stubborn about using it because the Lightning port is its own technology.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com