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Developers like Mr. Trump and the late Harry Helmsley have used branding -- essential for things like cars and hotels -- in local real estate markets, but with spotty success.
Zendesk has used branding to its advantage: I'd liken them to the Virgin America of help desk software, which has otherwise been boring, bland, and painful software.
So if you'd like to own one of Julian Assange's shirts, or a "slightly used" branding iron of Colby Keller's initials, you can attend the live auction on December 14th at New York's Robert Miller Gallery, or place your bids online.
We had spoken to several other business owners who had previously used branding agencies and told us how the new branding had helped their respective businesses.
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Actigraph is the most widely used brand of accelerometer [ 7].
The most commonly used brand of RUTF in the area is 'Plumpy nut'.
For each measure, we used brand level results from 2004 (see online supplementary table A).
The THAs included were the most commonly used brands during the study period in Finland.
We may have underestimated the number of tweets as we used brand names to identify drugs.
The accuracy of the 4 used brands was almost the same when using a cut-off of 1/80.
For generic drugs, the most frequently used brand was selected based on the prescription volume in Germany [ 1 ].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com