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With much of our personal information willingly and publicly shared, companies use this data to give us what they think we want and need.
Supermarkets then use this data to influence in-store decisions.
Up to now, this store could use this data to infer which other books you'd like.
Can we use this data to help examine graduate careers and help people get jobs?
They can then use this data to helps them target campaigns to different groups.
They were not, of course, allowed to use this data to identify individuals.
So, what information do retailers collect and how can they use this data to increase their business?
Similar(4)
A simple app was quickly developed using this data, to visualise the "flow" of World Bank contracts.
Other Citi Bike-trackers have used this data to develop insightful live views of the program, or to follow it closely for a single day.
Users make 15 million song identifications each day – and Shazam is using this data to predict artists that will receive mainstream attention next year.
Franchises have used this data to answer some of the key questions in baseball: When is an attempted steal worth the risk?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com