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Where some might have struggled with the lack of clarity, the directors instead use this as a hook to pull us into Collins's world.
Use this as a hook to appeal to your customer's emotion.
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It is very easy to use these implications as a hook to draw readers.
"It uses hockey as a hook to get kids into the classroom to do extracurricular activity.
This statistic, and ones citing even higher percentages, are often used as a hook to sell bras.
He said the UN had used climate change as a "hook" to establish and control a new world order.
Campaigns can use divestment as a media hook to generate stigma around certain industries, such as fossil fuel.
You can also use an anecdote as a hook.
Mr. Waites also uses eBay as a hook.
Find more strategies for using the news as a hook for "ripped from the headlines" projects in this Edutopia post.
And Mr. Kozloff might easily have used the idea as a hook for a self-congratulatory golden oldies line-up.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com