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(Here's a story about other Web businesses that use subscription models).
Last year, Gartner calculated that by 2015, more than 40% of media and digital product companies around the world would use subscription services for their fulfilment, billing and renewals.
Pirating is on the decline, and digital revenue increased by nine per cent, thanks in part to a forty-four-per-cent jump in the number of people paying to use subscription services, like Spotify.
It's definitely a good choice for working out and for people who use subscription services.
Some apps which use subscription as their exclusive revenue model are now cracking the top grossing list, like Pandora.
SaaS providers and the growing list of companies that use subscription services increasingly use multiple channels such as email, the web and social media for their marketing campaigns.
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And because users of the newer generation of free services are generally younger than those who use subscription-based ones, the outlook for future growth is grim.Cupid's response is to develop its own location-based dating app, called Tangle, which it will launch in October.
In addition, Apple is introducing a new business model for developers who use subscriptions to generate revenue.
"It erodes trust in the App Store, which ultimately hurts Apple and conscientious developers who use subscriptions," he says.
There is now a longer section in the Guidelines that's dedicated to apps that use subscriptions, which should be closely watched.
Clearly, Apple doesn't want its App Store to fill up with apps that use subscriptions in a way that's not beneficial to users, and is giving itself the ability to accept or reject apps that don't use subscriptions in a way that it thinks is right.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com