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In fact, nearly 60percentt of US smartphone owners use phones to manage their health.
For instance, most kids use phones to communicate with family and friends, not strangers.
As long as people use phones to communicate, brands will need to connect with their customers through phones.
" We use phones to find out how our group members are doing.
In Kenya, the M-Pesa service uses phones to offer money transfer services.
Almost half said they used phones to check on their child's whereabouts.
One pioneer is ChildCount+, which uses phones to monitor pregnant mothers and young children in rural villages in Africa.
There's a whole industry ready to buy and refurbish used phones to sell them overseas.
For example, in Indonesia, farmers in remote villages have used phones to report illegal land grabbing and clearing.
17 The appeal of using phones to promote adherence has grown as phone ownership rates continue to rise in sub-Saharan Africa and elsewhere.
Women also reported using phones to set-up or inquire about meetings within their PMTCT support groups or place a reminder on their phones for appointments.
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