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At the time Schrems was also campaigning for Facebook to implement an 'Opt-In' instead of an 'Opt-Out' system for all data use and features; and also for limits on use of users' data for ads.
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Privacy and our use of user data was, of course, a key concern.
Facebook halted the use of user data shared between WhatsApp and Facebook for advertising purposes in November after pressure from the pan-European data protection agency group Article 29 Working Party in October.
Facebook has been under fire for its use of user data in recent years, fuelling online privacy concerns.
But to avoid Inferno, they must not kill the golden goose – their amazingly engaging product – through overly aggressive use of user data or otherwise sullying the user experience.
Mayer also talked about Google's use of user data created by actions on Wiki search to improve search results on Google in general.
Facebook, it seems, was not fully aware of the extent of Crimson Hexagon's use of user data, however, including in several government contracts which it didn't have the opportunity to evaluate before they took effect.
New revelations from The New York Times and an admission from Facebook about the improper use of user data by Cambridge Analytica have once again thrown a spotlight on the technology industry's inadequate privacy protections.
And things have certainly been broken, from fake news circulated during the 2016 Presidential election to the improper use of user data by third-party developers and Cambridge Analytica.
At the same time, a major Facebook data privacy scandal that erupted in March, after fresh details were published about the use of user data by a controversial political consultancy called Cambridge Analytica, has further dialed up the pressure on the company as lawmakers have turned their attention to the messy intersections of social media and politics.
The specific accusation is that Facebook is using unlawful terms and conditions related to its collection and use of user data, and given the T&Cs are a condition for access to its service the suspicion is that could constitute an abuse of a dominant market position.
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