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Days after what looked like the end of its use of topless models on Page 3 sparked celebrations among campaigners, Thursday's Sun seems to have reverted to type.
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The editor of The Sun newspaper, Dominic Mohan, has defended the continued use of pictures of topless models on page three.
I never did think people bought the newspaper because it carried pictures of topless models every week day.
The circulation of the Star has soared by more than 25% under Hill thanks to a diet of topless models and entertainment stories.
Her picture appeared on Friday and became the last in a series of topless models stretching back to Stephanie Rahn in November 1970, when Britain was a very different place.
But is a passel of topless models really the most creative way to make that point?
The Sun has challenged the growing anti-Page 3 campaign by linking the use of its topless models to a breast cancer awareness charity.
Holmes became a feminist heroine after starting an online petition at Change.org calling on the Sun editor, Dominic Mohan, to stop using page 3 topless models.
Lucas responded by holding up an image of a topless model on page 3 of the Sun.
Head of PR for The Sun, Dylan Sharpe, tweeted a picture of a topless model and tagged in various people who had opposed page 3.
Now instead of a topless model, we have women in bikinis and lingerie, while the topless pictures have been banished … to the paper's website.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com