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The misclassification deriving from use of subscriber data is, however, non-differential, so that the expected direction of any bias would be toward underestimation of a true risk.
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Netflix isn't shy about revealing that it uses vast amounts of subscriber data -- what titles, genres and actors subscribers like, where they rewind and where they pause video -- to make decisions not only about what content recommend, but also what to license and produce.
But the company's main privacy policy also discusses tracking web browsing activity and using subscriber data for advertising purposes.
Sky is scrupulous in its use of data; subscribers were told the benefits and could opt-out and can continue to do so via Sky.com.com
Toumazis is also keen to make better use of the data it has on the 1.2 million paying subscribers to its newspaper titles.
Consider, for instance, a recent report from the Cahners In-Stat Groupredictingng that the use of wireless data technology would "skyrocket" from about 170 million subscribers worldwide in 2000 to more than 1.3 billion in 2004.
Internet.org allows subscribers of partner mobile networks to use a limited number of online services without having to pay to make use of the data involved.
Google will retain 10% of the payments and give media companies more control over subscriber data than Apple would.
While Schneider Electric is making no such overt promises to WeatherSentry subscribers, it did recently commit to open the use of its weather data to the global research community.
In 2011, Erik Schatzker, a host of Bloomberg Television's "Market Makers" show, said on the broadcast that he had used a terminal subscriber's data to report on a finance executive.
Analysts wonder if whether Verizon might use content as a way to increase its wireless subscribers' data usage.
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