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But the increased use of student analytics comes at a time of increasing concern about surveillance.
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Managers and head of departments mostly reported that institutions could benefit more from the use of analytics to examine student related issues, stating that in their institution's student related use of analytics can enable right intervention and identification of students who may need adequate support.
Participants reported several areas in which the use of analytics is useful, including student learning, resource optimization, for monitoring and improving faculty performance, and resource appraisal and allocation.
Through the use of educational analytics, we can dispense with preconceptions of how students consume and reuse course material.
Concrete recommendations for improving the use of marketing analytics are outlined in a previous Forbes blog that I wrote with Fuqua School of Business students, Sylvia Yang and Shiwani Kumar.
A flexible design framework was used to engage students in use of three analytic tools a Vocabulary Analyzer, a Social Network Tool, and a Semantic Overlap Tool.
It covers the use of web analytics, data aggregation and data visualisation.
A spokesman for the University and College Union says it supports use of learning analytics in principle but is "keeping a watching brief".
Use of Technology: Analytics.
In response to the use of learning analytics as a tool at the service of the institution, a growing number of scholars have begun to advocate student-centred analytics (Kruse & Pongsajapan 2012).
The use of advanced analytics also has other advantages.
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