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If you're a Gingrich supporter, you probably decry the use of negative ads – and lament the fact that a rich guy can "buy" an election.
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Having used a blizzard of negative ads to beat down upstarts before, Mr Romney may succeed at doing so again next week.And then?The Republicans did not want their primary season to look like a coronation.
If you vote the way some lobbyist wants you to vote on his obscure amendment, you will be rewarded with mountains of cash in your next campaign; if you don't, that same money may be used to finance a barrage of negative ads against you.
"I don't think having our potential nominee go through a gantlet of negative ads that the Republicans could use against us later is at all beneficial," Mr. McAuliffe said.
But the barrage of negative ads and fear-mongering will also be used by the GOP against Obama in the fall.
The barrage of negative ads on Philadelphia television destroyed him.
A lot of negative ads, and a lot of negative character traits, torpedoed his chances.
ACCURACY: Mr. Pataki's campaign has released a series of negative ads against Mr. McCall.
A: I think that while negative ads may have a short-term benefit for those who employ them, the long-term effect of negative ads is deleterious.
Each candidate stands to benefit from denouncing the barrage of negative ads.
Sinclair's gubernatorial race was the beneficiary of one campaign innovation – the power of an anti-political candidate in times of crisis – and the victim of another: the use of negative media "attack ads" against an opponent.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com