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Uber's use of customer data is instructive.
In general, corporate policies about the use of customer data tend to focus on how it can be used by the business -- not necessarily by employees.
But some privacy experts question the growing use of customer data on sites like MasterCard Marketplace, even if people divulge it willingly.
The company's terms and conditions surrounding use of customer data state that SMSGlobal will "establish and maintain reasonable safeguards against the destruction, loss or alteration of customer data in the possession, custody or control of SMSGlobal".
In March, police raided Uber's Paris offices to seize 1,200 mobile phones, computers and documents as part of an investigation into the UberPop service, which connects private drivers with passengers, and its use of customer data.
Paris Last month French police raided Uber's offices and confiscated 1,200 mobile phones, computers and documents as part of an investigation into the uberPOP service, which connects private drivers with passengers, and use of customer data.
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However all other uses of customer data by ISPs would require explicit opt in consent from users under the proposals.
Indeed, it appears that on prior occasions your company has condoned use of customers' data for questionable purposes," wrote Senator Franken.
Netflix and its competitors grow their businesses using reams of customer data that, they hope, will continue to help them send the right films to the right film lovers.
"I've spent a lot of time working on data problems, using large amounts of customer data to iteratively improve a product over time," said Williams.
"We know a small number of customers are being targeted by phone scammers, using a limited amount of customer data that was accessed illegally at the end of last year," a spokesperson admits.
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