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This is where the use of contextual data comes into its own.
The use of contextual data could play a greater role in allowing higher education to fulfil its potential as a true powerhouse of social mobility".
Controversial though it is in parts of the sector, I wholeheartedly support the commission's call for the universal use of contextual data in the admissions process – indeed I'd go further, and say that we should also be aiming for a collective and uniform approach to the use of contextual data.
Headmasters have warned that the use of "contextual data" – including students' school, family background and social class – risks penalising pupils with good results from top-performing independent schools.
Here's the reaction from university staff: Universities already make use of contextual data for admissions, but they do so in the very worst way.
Among the report's recommendations was that universities make "greater use of contextual data to inform offer making", meaning applicants' social and economic family backgrounds be used to adjust admissions offers, and to identify groups or regions that find it more difficult to gain access.
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While many universities already use some forms of contextual data in admissions decisions, its widespread use has been resisted especially among selective universities.
We were limited in the use we could make of contextual data for both qualitative site studies.
Russell Group universities have resisted the idea of algorithms for making lower offers since they say "a 'systematic' or 'blanket' approach to the use of contextual information can rely too heavily on data that is limited in how far it can reveal a true picture of the candidate's background".
CastTV is trying to build one of the web's best video search engines by creating a rich index of contextual data about videos and an easy to use interface for searching them.
The wizard shows an excerpt of the broad variety of contextual data which can be extracted from applications and used for the policy mining step.
More suggestions(15)
use of contextual pre-cues
use of contextual admissions
use of contextual definitions
use of contextual clues
use of comparative data
use of open data
use of robust data
use of contextual groups
use of diversified data
use of contextual features
use of administrative data
use of contextual shortcuts
use of big data
use of contextual cues
use of context sensitive data
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com