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Not every organization that takes its first steps in the data-oriented world of IoT is ready to make full use of complicated analytics tools.
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Founder and chief operating officer Guy Avigdor says the startup plans to target two groups of potential users: companies that already use competing tools but want less complicated analytics, as well as small- to medium-sized businesses that haven't signed up for any analytic platforms yet but want to increase their social media presence or run more effective campaigns.
But the increased use of student analytics comes at a time of increasing concern about surveillance.
It covers the use of web analytics, data aggregation and data visualisation.
A spokesman for the University and College Union says it supports use of learning analytics in principle but is "keeping a watching brief".
"Moneyball" traces Billy Beane's use of unorthodox analytics to the work of Bill James.
The commission recommended the national use of predictive analytics.
The authors compared the use of traditional analytics and machine learning approach.
In my experience, high performing data-driven organizations are able to graduate from descriptive use of analytics (describing the past), to predictive use of analytics (identifying future trends based on regression analysis), to prescriptive use of analytics (changing behavior based on prediction, aimed at increasing the likelihood of achieving desired outcomes).
Some companies have gotten aggressive about analytics and become case studies for the smart use of analytics in their strategy: Progressive, Capital One, Harrah's Entertainment, Google, UPS.
The Open University has consulted 100 students about its use of analytics, which Rienties says generated mixed responses.
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