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Christian O'Connell had a top night, too, winning music radio personality and best use of branded content.
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Well-known online publications like The Huffington Post, The Atlantic, The Washington Post, BuzzFeed and Business Insider all use some form of branded content.
He also commends the VF Corporation [which owns Timberland and Vans], which uses a lot of branded content relating to the younger demographic and personalises its content effectively, including whole sections dedicated to imagining you lived in an entirely different city and wore different clothes, and when you get to the checkout, it reminds you that you're checking out securely.
Increasingly new information is also going audio – we're seeing branded podcasts becoming the next avenue of branded content.
Brands have been cottoning on to the power of branded content for some time now.
A genius stroke of branded content, it is the most popular Haggadah in the world the U.S. military still uses it and thelongest-running sales promotion in advertising history.
A genius stroke of branded content, it is the most popular Haggadah in the world — the U.S. military still uses it — and the longest-running sales promotion in advertising history.
The presence of branded content in the newspaper and on our website is not without occasional controversy.
■ Interactive Advertising Bureau, New York, has formed two task forces devoted to the booming trend of branded content, one devoted to native advertising and the other to content marketing.
In going public, GoPro has tried to position itself not just as a camera-maker but as a media company — a producer and distributor of branded content.
Consider the e-book as a new-technology channel of distribution for all kinds of branded content.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com