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It can also use its brand name to sell all sorts of products.
When Nokia sold its mobile division to Microsoft it gave up the right to use its brand name on devices, but only until this year when that clause in the deal expired.
The American Heart Association, for instance, does not allow wine and alcohol companies to use its brand for marketing and image-building purposes, but it will accept money raised on its behalf through wine auctions and tastings.
Procter's licensing division, meanwhile, has entered into deals that let other companies use its brand names.
Virgin will use its brand name to sell wireless service in the United States operating on Sprint's network.
M&S hospital shops are operated under a franchise system, whereby a different business will pay M&S to use its brand and products.
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Man U has hardly escaped investor worry about club finances, but more than any of its rivals, it uses its brand to branch into related fields.
It also seems EMC used its brand new subsidiary Decho, formed from two previous acquired companies Mozy and Pi Corp, for this acquisition.
Compaq was bought by HP, which still uses its brand name, while IBM sold its PC division to Lenovo.
Kraft has also used its brand sites to make good on its recent promises to help reduce obesity among consumers.
One possible route is to use iPlayer, which we will put at the service of the sector, using its brand, technology and reach.
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