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Biodiversity - or biological diversity - is a term now so familiar that politicians use it to persuade us that they really care about the natural world.
He tried to lift its profile and use it to persuade the political and industrial leadership to invest more in science.
But Obama doesn't use it to persuade Americans about much of anything.
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Underlying Prezi's success to date has been its growing reputation amongst businesses which are using it to persuade clients, woo customers and train internally.
H&M has taken the mass appetite for fashion and used it to persuade Karl Lagerfeld, Stella McCartney, Martin Margiela and Isabel Marant to dance to its tune.
Probably the most direct result of the column was using it to persuade the California Highway Patrol to cease providing to donors to its 9/11 Foundation some license plate frames that were considered by many to be close to a "free pass" to avoid moving violations.
Diane Logan saw a newspaper advertisement for the ceremony and used it to persuade husband, James, who served in an aviation unit with the Marines during the war.
In 2010, he said he acquired a "substantial position in the company" and used it to persuade management to sell assets, closing a funding shortfall and slowing land purchases.
In 2015 Kane Gamble, who was 15, gathered information about John Brennan, director of the CIA at the time, and used it to persuade call handlers at an internet company to give him access to his inbox, the Old Bailey was told.
It includes articles about drug abuse, an American military raid in a wealthy Baghdad neighborhood and a tale about a bachelor who stole Saddam Hussein's bed and used it to persuade his girlfriend to accept his marriage proposal.
The prosecutors never disclosed this confession to Brown's lawyers, who obviously would have used it to persuade the jury to spare Brown's life.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com