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Listening to a Powell speech could be a fascinating, benumbing experience he would use headlines to dazzle, plain words to bemuse.
use headlines from the Services to create links to any content other than the full text of the underlying article in its original format.
Some news outlets did use headlines like that from Fox News: "Diet Soda Drinkers at Increased Risk for Stroke" which make it sound like a firm finding (and probably led to some of the heated breakfast-table conversations).
For publishers: You can't just can't use headlines as a means to an end, and overusing a clickbait social strategy implies that you don't understand your audience.
use headlines in all your notes.
Use headlines that draw in readers and that search engines latch onto.
Similar(53)
Use headline style to enter your title.
Instead, use headline-style capitalization (This Is the Title of My Chapter, rather than THIS IS THE TITLE OF MY CHAPTER).
We ask that you use headline style (upper and lower case) to enter your title so that it looks the way it will look in the convocation program.
There may be some other issues associated with the trend change, such as famous personnel's successful ECMO use headlined by the media.
It's much like our contest Mess With Our Heads, which uses headlines.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com