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Many of the newer clubs around the country use brand names like Penthouse under licensing deals.
The Angry Birds activity parks hint at how games companies will use brand extensions to broaden their scope.
And many contemporary novelists use brand names to identify and place fictional characters: Bret Easton Ellis built a literary career on labels like Charivari and Concord quartz watches.
Now Tesco has announceed that from 11 April, its customers will be able to use Brand Match coupons to get money off their Tesco shopping.
The other was that, if we were writing for the ages, we must be careful not to use brand names in our fiction.
If I, as a novelist, choose to use brand names as elements in the depiction of character, do I not need to ask myself about the degree to which this makes me complicit in the manipulations of the marketplace?
Similar(37)
Most of these drugs have no substitutes, but, crazy as it seems, in some cases these shortages are forcing doctors to use brand-name drugs at more than 100 times the cost.
You can use branding to your advantage, but it bites back.
Yes, I do endorse brands, brands that I believe in individually, brands that I use, brands that I am proud to sell.
One of the startup's tricks is to use brand-neutral packaging so any and all marketplaces could theoretically power fulfillment through Deliverr.
We use brands to signal our belonging to certain groups or for distancing ourselves from them.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com