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Use a gimmick.
Sure, the Crushers use a gimmick to get their message across, but once you strap in that battery and get to listening, you're sure to enjoy the same reaction that we had at CES.
At the end of the day, all diets use a gimmick or trick to make you focus on how to change your eating habits to be healthier.
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"I used a gimmick.
"Instead he's using a gimmick".
One could fear that the author of a life of Jacques Lacan might, in emphasising the psychiatrist side of an over-mythologised revolutionary, be using a gimmick to freshen up his subject.
Beal attempted to stockpile a stunning $4 billion in tax losses using a gimmick the IRS refers to as the Distressed Asset Debt, or DAD, tax shelter.
In 2008, John McCain used a gimmick named Sarah Palin.
"It's ironic," Hoyer said, "that the Republicans used a gimmick to get to his numbers".
"In an overt attempt to prevent the President from exercising his authority during this period, Republican Senators insisted on using a gimmick called 'pro forma' sessions, which are sessions during which no Senate business is conducted and instead one or two Senators simply gavel in and out of session in a matter of seconds.
For want of a better term — use a marketing gimmick like pricing your home with an ending figure of 995 or 999.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com