Scout, one of Scout Analytics' products, tracks customers' subscription usage, spending, and other activity, and provides information that companies can use to improve account management, retain customers, and develop marketing strategies that to sell more services to users.
Kaufman says Intello gives the CFO or head of IT, whoever manages the software spend, full visibility in a central place of usage, spend and contractual details, including renewal dates.
When it comes to app categories, games take a big bite out of consumers' mobile device time — with around a third (32%) of daily average usage spent flinging fowl or similar.
The underlying reasons for this rosy picture rests on the disparity between current media usage and spending by marketers.
The research aimed to identify and compare consumer technology usage and spending habits involving a multitude of different technologies and services such as mobile phones and social networking.
When you think of countries that lead the world in consumer electronics usage and spending, the first few to leap to mind might be the U.S. and Japan.
Jonathan Clay, vice president of operations at Get Satisfaction, said the CloudCheckr service gives the company a single portal with which to monitor usage and spending with reporting features.
While the cloud removes much of the hassle and complexity associated with maintaining and managing an application, that ease of use means you can lose control of your usage and spending just as easily.
"Focussing on emerging games markets such as Brazil and the Philippines makes sense given some initial success the firm has had there and, again, relatively high growth expectations in markets under-penetrated in terms of online games usage and spending," Ed Barton, from Strategy Analytics, told the BBC.
Odds ratios (OR) and 95% confidence intervals (95% CI) were obtained using logistic regression models to assess the possible associations between MP ownership, years of MP usage, minutes spent on calls each day, minutes spent on entertainment each day, habit of answering the phone, position of MP during the day, mode of MP at night and the prevalence of inattention in adolescents.
As viewers diversify their media usage and spend more time online, we could see price drops.
