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"The last 20 years has seen huge corporatisation and huge usage of big tracts of land to grow things.
H1: Perceived ease of usage is positively related to the intended usage of big data analytics.
Hypothesis 4a: System perspective positively moderates the relationship between perceived ease of usage and intended usage of big data technologies.
Hypothesis 3a: Managerial commitment positively moderates the relationship between perceived ease of usage and intended usage of big data technologies.
Hypothesis 6b: Transfer and integration positively relates to the intended usage of big data analytics.
Hypothesis 5b: Openness and experimentation positively relates to the intended usage of big data analytics.
Hypothesis 3b: Managerial commitment positively relates to the intended usage of big data analytics.
H2: Perceived usefulness is positively related to the intended usage of big data analytics.
Hypothesis 4b: System perspective positively relates to the intended usage of big data analytics.
Hypothesis 5a: Openness and experimentation positively moderates the relationship between perceived ease of usage and intended usage of big data technologies.
Hypothesis 6a: Transfer and integration positively moderates the relationship between perceived ease of usage and intended usage of big data technologies.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com