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The urgency of creating something like the HOLC or a Super F.H.A. has grown, not shrunk, since I wrote my previous column.
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The answer, says Lorange, is a combination of educating people about the urgency of the problem it solves and creating something so desirable that it turns a consumer need into a want; effectively offering a product that is so useful and interesting that people feel good about using it and want to recommend it to others.
In my view the pending meeting with the Minister of Health had created something of a sense of urgency about the panel's deliberations, and an expectation that some kind of a positive announcement would be helpful.
It awakened him to the fleeting nature of life and the urgency to rise up and create something meaningful.
The writers created something out of nothing.
The show reminds me of being in my 20s, and of the ugliness and friendships that created that special urgency of striving for something else.
That debate on this issue is so quiet shows the urgency of doing something now.
The students underscored the urgency of doing something in response to the recent incidents.
It tries to demonstrate the urgency of doing something for our planet".
Often companies feel a sense of urgency when creating a wellness program.
But it bears little relationship to the urgency of insisting upon something specific, and immediate.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com