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| Big-box stores try a smaller urban format.
Hispanics, who two years ago overtook African-Americans as the largest minority group in the United States, may be the music's primary consumers, but this year reggaetón songs have begun to be played on pop radio, as well as on stations like Latino 96.3, in Los Angeles, which has adopted the Hispanic urban format, "hurban" — a mix of reggaetón and hip-hop.
Hispanics, who two years ago overtook African-Americans as the largest minority group in the United States, may be the music's primary consumers, but this year reggaetón songs have begun to be played on pop radio, as well as on stations like Latino 96.3, in Los Angeles, which has adopted the Hispanic urban format, "hurban"—a mix of reggaetón and hip-hop.
Another splinter became the "urban" format (itself an outgrowth of the earlier disco music format), which began making inroads into the CHR audience and later attempted to subsume it into a hybrid format called "churban," which incorporated Top 40 tunes with a dance-club beat along with rap and hip-hop hits.
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James L. Winston, the executive director of the National Association of Black Owned Broadcasters, said the people meters were not measuring an adequate sample of African-Americans and Hispanics, thus putting stations with urban formats at a disadvantage.
A second promotional single, "Can't B Good", was released March 18 , 2008to urban formats.
If recent ratings are any indication, the war of words between Hot 97 and Power 105 may be hurting business; the audience at each station has declined more than fifteen per cent since last summer, while the less combative WBLS, using a similar "urban contemporary" format, has gained.
This differs from the urban course format where specialists facilitated the small group sessions.
The listening experience felt similar to the mainstream-urban-radio format called rhythmic contemporary.
The song was released exclusively in North America and Europe to urban radio formats.
The song went for adds on urban airplay formats on July 21 , 2009
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