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In The Upside of Irrationality Ariely tests the effectiveness of financial incentives as a device for enhancing performance - looking in particular at whether offering very large bonuses increases performance, as we typically expect.
Fifteen filler pictures were also placed at the beginning and end of the testing pictures as buffers and two of these were also presented upside down.
The upside of the 80s.
We're on the upside of the downside.
The last coordinated water molecule returned back to environment through the upside of the wide groove.
"This is the upside of the downside.
The upside of the U-curve.
It's the upside of the Internet!
Put the test tube upside down on the top of the open bottle, still holding the cardboard in place.
Vials were turned upside down five times to mix the test suspension with the GUV suspension.
The test with the chair that flips upside down — known as the Modular Shallow Water Egress Trainer — was one exercise of several.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com