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Instead, its pages were filled with ads for upscale car companies, expensive lingerie, beauty creams, and other aspirational items.
"An upscale car dealership always attracts people," Mr. Cepeda said the other day, looking across the street at the empty white showroom that was home to Bentley Manhattan.
Under even moderate acceleration there is a level of 4-cylinder noise and vibration that would be marginally acceptable in a modestly priced sedan, but seems out of place in an upscale car like the Taurus Limited.
The AT&T researchers tested that approach with two large TV advertisers that they identify only as an "upscale car manufacturer" and a "large investment/retirement planning firm". Both companies planned four-week-long campaigns using the conventional manual approach.
Noah Lehmann-Haupt, the founder of an upscale car rental company in New York, said that video snacking on short clips is "a good excuse to stay at my desk during lunch, which I prefer since it keeps the momentum of the day going".
The web is also starting to draw more upscale car shoppers as its demographics expand beyond Gen-X.
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"It had a couple of upscale cars left over from the days of the Nazis.
"We also may need some very upscale cars in the shot, too," the flier said.
Some upscale cars, with active safety features, have been able to jump the gun during the milliseconds before an accident takes place by using radar to sense the rapidly closing distance with a vehicle ahead.
That is, VW had no upscale cars.
Currently, the market for upscale cars couldn't be better.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com