In the old neighborhood around Cunningham Park, the passage of time had worn the century-old homes but swelled the trees that shaded the streets, lending an upscale air to a modest neighborhood of blue-collar workers.
In other forays, the agency's marketers joined the music department to organize shopping mall concerts promoting Abercrombie & Fitch's Hollister brand, and helped Delta reclaim its image as an upscale air carrier by associating it with "Project Runway".
Forward, a startup that wants to position itself as the Apple Store of doctors' offices, opened a new location in Los Angeles in November, in an upscale open-air mall two doors down from an actual Apple Store.
In the current abbey, next door, a gift shop sells monk-made wines, including the St. Sauveur 2008 syrah (45 euros). 1 p.m. 12. Scales and Shells The Mediterranean's bounty awaits at La Tonnelle, an upscale open-air restaurant of raw wood and rough stone near the island's ferry landing.
Air Upscale hotels, daily dinners, escorted tours & more.
Housing is also being integrated, as a second phase, into many of the 25 existing open-air, upscale shopping malls that developers call "lifestyle centers," to convert them to villages.
At first reference, the midtown neighborhood is an unlikely destination for such a sleek new tower usually found in the Meatpacking District or in the Financial District, but upon visiting the site an air of upscale artistry becomes clear.
Some travelers take a more upscale route, riding on air-conditioned trains and luxury tour buses and staying at full-service hotels.
Upscale institutions like the air-conditioned, loftlike Estrela da Lapa may charge a cover that ensures a more moneyed crowd, but Lapa's energy crackles in the streets as much as within walls.
Open-air and upscale, with Main Street-style architecture, they are intended to appeal to young professionals with expensive brand-name tastes and retirement-ready empty nesters looking for downtown's retail sophistication.
Before Cherry Hill and Paramus and Short Hills made the enclosed, air-conditioned shopping experience upscale, the Mart -- enclosed but hardly air-conditioned -- served the hoi polloi with discount furniture, body-piercing, slabs of pizza and knick-knacks galore.
