The narrative tells how Jane, one of the originators of Neal's Yard Dairy, upped sticks and moved to this distant, ravishingly beautiful valley in between Hereford and Hay-on-Wye.
India has upped tariffs on some types of steel.
A number of firms, especially those making clothes and shoes, have upped sticks and moved to Bangladesh, Cambodia, Indonesia and Vietnam.
Iron-ore prices (not in our index) halved in 2014, as Australian miners upped output, adding to the glut.
So far, so Escoffier, but Otto recently upped the ante with an even more ancient lobster press.
And both the Conservatives and Labour have upped their rhetoric on immigration in a bid to woo back Ukip voters.
The Local Radio Company, home to 26 stations including Sun FM, 2BR and Minster FM, upped its total weekly reach from 851,000 to 900,000 listeners, but its total audience share of 7.4% was down from 8.7% in the same quarter last year.
Labour came third in 2010, when Clegg upped his majority to 15,284 with the Tories a distant second.
The return of Hakan Calhanoglu to his former club had upped the aggro in the stadium and the bad vibes soon affected the players.
The break in play failed to halt the charge from the ladies in red as they upped the tempo to pull further clear heading into the half-time.At the interval England had moved 31-19 in front.
On top of that, Farage has upped the English nationalist rhetoric, warning against the "terror" of the Scottish National party and placing a consistent emphasis on standing up for veterans in the face of Conservative weakness on defence spending.
