"Benson," he says, "upgrades the image of the black ordinary working man.
Along with national campaigns, individual schools and medical centers are also working to upgrade the image of nursing in an effort to increase their own dropping enrollments and stem staff shortages.
But now the success of his makeovers comes with a challenge of its own: How much can you upgrade the image before McDonald's isn't McDonald's anymore?
Richard LeFrak, chairman of the Lefrak Organization, 40 West 57th's landlord, said he had been seeking a top restaurant as part of his plan to upgrade the image of the building, which was put up in the early 1970's, and re-identify it in the marketplace.
He's used his satiric gifts and bravura showmanship to give us a gallery of weirdos and bug-eyed misfits -- a man who believes he's a killer bee, a press agent determined to upgrade the image of the ayatollah, a woman fond of full-body condoms -- and in doing so, he's energetically limned the lunatic fringe of America's zeitgeist.
Peerless came up with software that was built into desktop printers and required very little memory, yet helped upgrade the image quality of both graphics and text to that of higher-cost printers.
Noting that the "magnificently villainous performance" from Miranda Richardson "virtually steals the show" from the "doe-eyed" Kristin Kreuk, she believes that the latter does "little to upgrade" the image of Snow White as the most victimized of fairytale characters.
Querrey said that he used to play Federer years ago with the goal of not getting embarrassed, and though the goals have certainly been upgraded, the image of invincibility seems to remain.
Having come a long way in upgrading the company's image as a maker of inexpensive, no-frills cars, he faces a challenging environment trying to compete with Japanese rivals such as Toyota Motor Corp., as the won has strengthened relative to Japan's, making Hyundai's exports more expensive.
"I just liked the name". Moving up: With the aim of upgrading the company's image, he changed its name to Rodeo Realty in 2001.
