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Well, I already have a first-gen Kindle so I'm not too keen on upgrading immediately.
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But users have little reason to upgrade immediately: the benefits are largely cosmetic.
You would also be able to add your own upgrades immediately or after another five years or whatever.
The center urged system and network administrators to upgrade immediately their versions of domain name server software to a supposedly invulnerable version.
"We've got a new package here and we won't be getting another upgrade immediately, so this one needs to give us a good jump in lap time".
"We have many Executive Platinum American Airlines clients, and the reservation agents have been with American for 20-plus years and know the traveler intimately, secure upgrades immediately, always find award availability and accommodate changes while in transit".
(Microsoft says it will make a free viewer program available for the ingrates who don't upgrade immediately. This viewer is, however, for Windows only -- IRM breaks some of the convenient Windows-Macintosh file compatibility that's existed for years -- and it requires Internet Explorer as your browser).
Sony, on the other hand, pumps stuff into stores and then announces an upgrade immediately.
It doesn't really have any big, forward facing marquee features compelling users to upgrade immediately.
With that said, companies like Google shouldn't jump the gun in assuming that all consumers will want to upgrade immediately because of VR.
That's why I think recent flat growth in sales isn't a significant klaxon to worry about – it means that older devices are still quietly helping in the background exactly as they were intended to, leaving users without any strong impetus to upgrade immediately.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com