"We took a look at upfront trends over the last five years, and a positive upfront has a positive impact, filtering down into other advertising expenditures," Mr. Peeler said in an interview after he spoke a conference, AdWatch: Outlook 2002, at the Grand Hyatt Hotel in Midtown Manhattan.
The cash-upfront trend raises an uncomfortable question.
A trend during recent upfront weeks, to entertain advertisers with energetic musical performances, accelerated this week with lively acts at several presentations.
This indicates that energy cooperatives are not active in large-scale renewable energy production, due to both the high upfront investment costs and the trend that the energy sector is gradually being handed back to big providers.
However, there is a growing trend towards recommending upfront combination minimally invasive therapies.
That has been perhaps the most notable trend of the preupfront upfront weeks: cable channels bolstering original offerings.
Can't we get to the party sooner?" The trend toward more and more lavish upfront shows has been a gradual development over 20 years, said Betsy Frank, a longtime advertising executive who now is head of research for Time Inc.
Upfront letrozole treatment for 5 years, however, showed a strong trend towards superiority over starting with tamoxifen for 2 years and then switching to 3 years of letrozole treatment.
In conclusion, the BIG1-98 trial update has for the first time shown a very strong trend towards an overall survival advantage in favour of upfront letrozole versus tamoxifen treatment, which would probably have reached significance without the confounding effect of crossover in the tamoxifen arm.
(That there is a trend at all distinguishes this year from last, when the upfronts offered a hodgepodge of unremarkable reality shows, dramas and comedies).
As the television upfronts week for the 2013-14 season gets under way in New York, one trend is already apparent: strength in numbers — or is it safety in numbers?
