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Last week it held its first-ever upfront presentation for prospective advertisers.
The functionality will be featured at ABC's upfront presentation for advertisers on Tuesday.
The nearly-three-year-old network chose not to hold an upfront presentation for advertisers last week.
Partly for that reason, Turner will hold its upfront presentation for advertisers during the same week the broadcast networks do.
The sponsorships were among announcements about NickMom made Wednesday afternoon at an upfront presentation for advertisers and agencies.
Last month, ahead of Sundance's first upfront presentation for prospective advertisers, the channel announced a slate of seven original shows incorporating themes of environmentalism and aesthetic design.
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Some upfront presentations for 2013-14 halreadyeady been made; dozens more are planned through mid-May.
ABC's announcement, at its so-called upfront presentations for advertisers and journalists in May, that it had added "Cavemen" to its fall schedule invited a second wave of skeptical press coverage.
Brian Robbins, chief executive at Awesomeness TV, a YouTube channel for teenagers and preteens that DreamWorks Animation SKG recently acquired, described the OMD Final Front event as "unique," an assessment he offered, he said, as someone who has been "part of upfront presentations for years and part of the YouTube upfront presentation".
I'm assuming we may have some this week in New York [at The CW's upfronts presentation for the upcoming TV season on Thursday, May 17].
He said this one very early morning last week at the Manhattan Center on West 34th Street, as he and his team put finishing touches on a transformation of that cavernous but grim space into something that resembled a curtained anteroom to heaven (or limbo, depending on your thoughts about Turner Entertainment, which had booked the space for its upfront presentation of next season's shows).
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