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Most forecasters see strong upfront markets for them, too.
Numbers for the upfront markets are hard to come by.
There have been more upfront markets and upfront presentations this year than ever before.
There are also upfront markets for the Hispanic networks, as well as for syndicated programs.
So if networks come at such a dear price, why does the always-predicted demise of the upfront markets never arrive?
The pace of sales varies from year to year; this year it is more measured than in recent upfront markets when frenetic buying produced a seller's market.
Similar(51)
Last year, in the upfront market before the start of the 2012-13 season, marketers agreed to buy an estimated $20 billion worth of commercial time.
The sales were being made to marketers like automakers and movie studios, which traditionally kick off the upfront market each spring.
increases would probably be lower during the 2013-14 upfront market than they were in the 2012-13 upfront market.
The cable upfront market has proceeded somewhat differently this year.
As the broadcast upfront market wraps up, the upfront market for the scores of cable networks continues.
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