People have a tendency to focus on upfront costs.
Some are very focused and upfront".
In opposition to the traditional design process, design thinking focuses on upfront problem framing before solutions are explored.
Unlike Univision, which focused on its general market competition at its upfront presentation Tuesday, Fox executives focused on their Spanish-language competitors (Mr. Lopez even took a jab at some of their logos, which, like MundoFox, have the color red in them).
Some business groups were quick to focus on the upfront costs.
It's doubtful that many consumers think like that; most focus on the upfront cost.
"People focus on the upfront cost and they don't think through the whole timeline," said Tyler Cowen, an economist at George Mason University and an occasional contributor to the Sunday Business section of The New York Times.
The shift of focus away from upfront specialist music to more playlisted hours is one which the management feel will enable the station to compete with the likes of Capital and Galaxy FM.
The press and Wall Street tend to focus on the upfront and use it as a barometer for the health of television media, but it's a faulty barometer.
Instead, many state budget analyses tend to focus on the upfront start-up costs of a bill, but fail to examine the later savings these programs will bring - even savings that could be realized in the following year.
