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Marketers know they must consider the lifetime profitability of the combined offering, and the price elasticity of both upfront and ongoing products and services.
For "prospective hosts" of Tesla Superchargers, the ask isn't too steep: Tesla covers all costs, upfront and ongoing associated with installing supercharger stations, according to the documents obtained by TechCrunch.
While an outright purchase (of on-premises procurement software) might seem a lower cost than an annual subscription to a cloud-native system, it must be noted that the former will require large upfront and ongoing investment in hardware, servers, infrastructure, and the necessary resources to run and support the software.
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Changes in the manufacturing environment, such as significant upfront investments and ongoing overhead costs, demanding performance criteria besides efficiency, or critical linkages across the value chain have contributed to a fruitful research in management accounting in manufacturing.
Nokia will pay an upfront sum and ongoing royalties to use chips developed by Qualcomm.
Variable annuities can be particularly profitable because of high upfront fees and ongoing revenue from the securities.
This is a significant investment, both in terms of upfront cost and ongoing management, but you have total control.
Yet, unlike CEOs, principals often do not get the upfront -- and ongoing -- training they need to be successful.
Costs don't come down per-user in the same way as a classic Software-as-a-Service, which after upfront and varying ongoing development costs, can keep adding more users at a fraction of the cost.
Some of these compounds have been approved for relapse, and are currently evaluated upfront in ongoing clinical trials.
So although the "payback period" on sales and marketing in upfront cash collection models is de minimis, the importance of understanding the longer-term and ongoing consequence of billing in advance can't be overstated.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com