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But Tony and Gary are upbeat optimism personified, and are enjoying the adventure and the anonymity.
"We're marrying 'Go forth' with something very tangible," Mr. Sweeny said, by grounding the upbeat optimism of the theme with the gritty realism provided by the Braddock settings.
But her images defy expectations of how Africans are usually portrayed — this is not the upbeat optimism of smiling Unicef children, nor the misery fetishism of photojournalism, nor the chic jungle porn of Peter Beard.
"The upbeat optimism is a value we've put into all our marketing this year," Ruby Anik, senior vice president for brand marketing at Penney in Plano, Tex., said in a phone interview.
In the aftermath of his unexpected victory, David Cameron chose to highlight his commitment to the NHS, proclaiming in a speech of upbeat optimism that "we can become the first country in the world to deliver a truly seven-day NHS".
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In his years as a general, the national security adviser and the chairman of the Joint Chiefs of Staff, Secretary of State Colin L. Powell honed management precepts he called Powell's Rules, among them this upbeat assertion: "Optimism is a force multiplier".
But in a cramped, crowded manager's office, where a persistent beep from a computer made it feel and sound like a hospital room, an upbeat Randolph preached optimism.
The emotion etched on the face of Everton chairman Bill Kenwright told of the pain of parting with manager David Moyes after 11 years - but there remains an upbeat mood of optimism and defiance inside Goodison Park.
One of his big problems is a changing mood in a country that does not share the upbeat pro-business optimism that pours like a nightly sermon out of the mouths of Neil Cavuto and clones.
But his upbeat assessment and heady optimism are premature, as is the EU's haste to lift all economic sanctions on Burma except for the arms embargo.
How about a former Member of Congress with Ronald Reagan's optimism and upbeat personality?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com