unveil

USAGE SUMMARY

The phrase "unveil" is correct and usable in written English.
It can be used when referring to the act of revealing or making something known, often for the first time. Example: "The company plans to unveil its new product line at the upcoming trade show."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Back at Galal's chocolate shop, buoyed by the success of their Sisi franchise, the owners will soon unveil a new series of chocolates coated with the face of Anwar Sadat – Egypt's strongman during the 70s.

The Guardian

During the visit, Obama and the prime minister, Narendra Modi, are expected to unveil a number of modest initiatives to expand research and access to clean energy technologies.

The Guardian

Next month the European commission will unveil a European migration blueprint, tabling similar proposals.

The Guardian

The event also saw Apple unveil a new MacBook laptop computer, and an exclusive partnership with HBO to launch that company's standalone TV and film streaming service HBO Now, which will be a rival to Netflix.

The Guardian - Tech

If their status as plucky underdogs doesn't get neutrals rooting for them, then the prospect of seeing whatever carefully rehearsed celebration they unveil in the event of their first league title win surely will.

The Guardian - Sport

The BBC reported that the Tories were planning to unveil a new bill of rights at their annual conference in the autumn, which would mean that the UK parliament would rule on what constitutes a breach of human rights.

The Guardian

The announcement of McGee's immediate departure comes a week before the bank's embattled chief executive, Antony Jenkins, is due to unveil a fresh strategy for the investment bank in an attempt to head off criticism over low returns for shareholders and big bonuses for bankers.

The Guardian - Business

Saleh also confirmed that the SNC is to unveil the results of a restructuring process at a conference in Doha next week, in response to international concerns about the opposition's lack of unity.

The Guardian

That seems to me a perfectly logical thing to unveil this week".

The Guardian

Sports Direct, which has more than 600 stores in Europe, including 400 in the UK, has just announced plans to launch in Australia and New Zealand, and is expected to unveil another strong set of sales figures on Thursday.

The Guardian - Business

Bono's development group, the One campaign, has also lent its weight and is expected to unveil a host of new supporters in coming months.

The Guardian - Business

Expert writing Tips

Best practice

Use "unveil" when you want to emphasize the act of revealing something new or previously hidden, often with a sense of anticipation or ceremony. For example, "The company will "unveil" its new flagship product at the conference."

Common error

Avoid using "unveil" in casual conversation or informal writing. It's more appropriate for formal announcements, product launches, or unveiling ceremonies. Consider using simpler alternatives like "reveal" or "show" in everyday contexts.

Linguistic Context

The verb "unveil" functions primarily to describe the action of revealing something, often new or previously hidden, to public view or knowledge. Ludwig AI's analysis confirms that it is used in contexts where disclosure or presentation is emphasized.

Expression frequency: Very common

Frequent in

News & Media

60%

Formal & Business

25%

Science

15%

Less common in

Ludwig's WRAP-UP

In summary, the verb "unveil" is a versatile term predominantly used to describe the act of revealing or disclosing something, often with a sense of importance or ceremony. As confirmed by Ludwig AI, its grammatical status is correct, and it frequently appears in news and formal business contexts. While alternatives like "reveal" or "disclose" can be suitable substitutes, "unveil" carries a unique connotation of anticipation and planned disclosure. As such, it should be used judiciously, especially in formal settings, to maintain its intended effect. The practical writing guidance emphasizes its appropriateness for formal announcements and advises against overuse in casual contexts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

reveal

A more general term for making something known.

disclose

Implies making something secret or confidential known.

bring to light

Emphasizes uncovering something previously hidden.

make public

Focuses on the act of sharing information with the general population.

roll out

Often used for launching a product or plan.

present

More formal term often used in business or academic settings.

introduce

Used to formally present a new item, service, or person.

launch

Specifically refers to starting or setting something in motion, like a product or campaign.

divulge

Similar to disclose, but often implies reluctantly revealing sensitive information.

make known

A more formal way of saying to reveal or disclose.

FAQs

How can I use "unveil" in a sentence?

"Unveil" typically means to reveal or disclose something for the first time. For example, "The artist will "unveil" her latest masterpiece at the gallery opening."

What can I say instead of "unveil"?

You can use alternatives like "reveal", "disclose", or "make public" depending on the context.

When is it appropriate to use "unveil"?

"Unveil" is appropriate when you want to emphasize the act of revealing something new or previously hidden, often with a sense of anticipation or ceremony. It's often used in formal settings such as product launches or official announcements.

What is the difference between "unveil" and "reveal"?

"Unveil" often implies a more ceremonial or formal unveiling than "reveal". "Reveal" is a more general term for making something known, while "unveil" suggests a deliberate act of making something visible or known after it has been hidden or kept secret.