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But on this occasion she had hired a chef, a young artist whose menu had an unusual concept: It was dedicated to the victims of Hurricane Katrina.
And the show is overseen by Alan Ball, who with Six Feet Under and True Blood has proved he knows a thing or two about hammering an unusual concept into great television.
I loved the unusual concept, that civilisation is split into segments of different, equally desirable, virtues; a metaphor for the world we live in today, that everyone is divided based on their personality.
Well versed in religious iconography, Mr. Barcel?me up with the unusual concept of covering the chapel walls with a ceramic skin, which would depict motifs from the Gospel of John, specifically the miracle of the loaves and fishes.
A bit better is the cop comedy "Brooklyn Nine-Nine," on Fox, which has the most unusual concept of the season: "Barney Miller" meets "Police Squad!" So far, the show relies too heavily on Andy Samberg as a Bill Murray-style wiseacre.
Mr. Trigano, who supplied tents to Club Med in its early years, joined the company in 1954 and in 1963 succeeded Gerard Blitz, the founder of Club Méditerranée S.A., as president, parlaying the unusual concept into one of the world's most successful tour businesses.
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PIXAR'S list of coming movies includes some with unusual concepts that might not lend themselves to the kind of merchandising tie-ins that have made "Cars" a juggernaut.
Whether it's working on different surfaces, exploring unusual concepts that involve tattooing, or coming up with unconventional imagery for skin.
Having more data could make it easier to get unusual concepts and more diverse casts approved by providing hard evidence that audiences gravitate to inclusive entertainment. .
"Given that the networks are taking chances with some unusual concepts -- and thank goodness for that -- there are bound to be quite a few flameouts this season," I wrote in June in my Most Intriguing Pilots piece.
"I've been wanting to do a tiny place where you have your hand in everything ever since I was a young line cook," Colicchio said when he unveiled the unusual restaurant concept two weeks ago.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com