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And it brought into clear relief the deep rift between the administration and the insurance industry concerning a central question: whether such unsustainable pricing is driven by the bloodless economics of risk or a corporate culture of greed.
Faced with pressure (from themselves or their VCs) to make early sales, many founders offered price discounts in order to close initial deals often establishing unsustainable pricing precedents with those customers.
Unsustainable pricing kicks off a downward spiral.
As more of them fail completely, scale back or get acquired by a traditional retailer, the pressure to maintain unsustainable pricing and policies will subside.
"We expect membership declines of approximately 300,000 in our individual business, as we aren't experiencing the overall market growth on the public exchange that we projected when we laid our five-year plan, and unsustainable pricing in some markets is hurting our historic market share," Swedish told analysts last week.
As Kenneth Rogoff explains in his new book, This Time is Different, most crises are preceded by a boom or bubble period in which asset classes, such as homes in this case, reached unsustainable pricing levels.
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More bailout money only supports earlier bad decisions and unsustainable prices.
Each additional day under the current unsustainable price caps adds to the problem and makes the crisis more difficult to resolve.
It is being watched closely by municipal leaders around the nation, many of whom complain of mounting, unsustainable prices for the health care promised to retired city workers.
By the late '90s, things were desperate, and unsustainable price wars ensued; lunch specials that cost $10 sold for $5. Mubdi sold his places not long after 9/11.
Across Australia, house prices dropped 4.8 percent in 2011 over the previous year, after what Mr. Wilson described as "unsustainable price increases" of as much as 30 percent in 2009 and half of 2010.
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CEO of Professional Science Editing for Scientists @ prosciediting.com