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Now, as their calculation may have predicted, what was once an unsavoury idea barely causes a ripple in the fabric of public opinion.
An unsavoury idea or not, JD Wetherspoon has the formula right; the fact they have more pubs listed in the Good Beer Guide than any other pub company in the UK is testament to this.
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"The whole system of sticker price tuition fees sets up unsavoury ideas about education as a financial transaction rather than a collaborative learning process that has value to students and society that extends way beyond the financial value of a degree certificate," she said.
It is possible to invest individual rights with a content that would make them unsavoury, but that would not discredit the very idea of individual rights; similarly, the possibility that we might find some group rights objectionable is no reason to dismiss group rights altogether.
There were those, however, who thought the films deeply unsavoury.
Nonetheless, the 72 clubs agreed it would be a good idea to instruct their managers and players to stray away from abusive behaviour, faking injury and other unsavoury behaviour.
It might be less unsavoury.
She remains a magnet for unsavoury types.
Yes Blair, Clinton and Bush also had unsavoury friendships.
Emotionally, Pearson's message is thoroughly unsavoury.
It is tragic irony and unsavoury fare.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com