As Charles says in the unprecedented video message which launches their anti-poaching campaign, the numbers being killed are "staggering": nearly 100 elephants killed every day - a rhinoceros killed every 11 hours - a wild tiger population which, a century ago, numbered around 100,000 and which, today, has been reduced to an estimated 3,200.
Now, in an unprecedented effort to message to the grassroots, AFBF is leading the charge to tell Americans the story of small business and the challenges they face in a comprehensive online social media campaign.
The state-controlled news media has broadcast an increasingly bellicose, xenophobic message assailing "the unprecedented interference of the international community," as an editorial in the state newspaper, Fraternité Matin, put it on Saturday.
An unprecedented acclaim for Dostoyevsky's message spread throughout Russia, and with it disdain for Tchaikovsky's music evaporated.
Some see these measures as an important message and an unprecedented position that alerted the United Nations to the huge gaps in its attitudes.
During the floods the taskforce started receiving requests for help via Facebook messages, which was unprecedented.
Such candour was unprecedented and more than 55,000 messages of support poured into the White House.
The new breed has taken this to another level and technology equips them with unprecedented ways of amplifying their messages.
The voice shift seems like a pretty drastic one for the company, but it's not exactly unprecedented for players in the messaging space to branch out into voice service.
From there, Turing went on to join the fight against the Nazis in WWII and broke the "enigma code," deciphering Axis messages at an unprecedented rate.
