They enjoy unprecedented control over their own fertility.
But campaigners warn that it would give the online behemoth unprecedented control over individuals' personal data.
That was important - GM crops give big companies unprecedented control over the foodchain.
At the same time, improvements in genome engineering tools have enabled unprecedented control over genetic material.
Transgenic animal models allow unprecedented control over manipulation and visualization of genes and gene products.
Recent advances in DNA targeting allow unprecedented control over gene function and expression.
The new process could allow unprecedented control over the glass shapes that can be produced, Oxman says.
By 1990, the industry had assumed its present contours as a business with unprecedented control over its own fortunes.
The European Union's data protection directive, the most sweeping recent attempt, gives individuals unprecedented control over information about themselves.
If content industries get their way, the critics say, content providers will gain unprecedented control over consumers.
It's beyond arguing, for most of us, that technologies now exert an unprecedented control over our lives.
