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Unpopular stuff, particularly the income tax, which would take a tiny bite out of Mr. Gianelli's $103,000 salary.
Or, as Tony Blair put it a few hundred years later, "a pretty straight guy"; and another trick is to get someone beneath you to do the unpopular stuff, and then get rid of that person publicly and ostentatiously.
That's in part because they do a lot of the unpopular stuff: They're the ones who charge you money for health care, who say you can't get something you want, who your bosses blame when they deduct more money from your paycheck to cover health costs.
The ACLU has been doing this kind of unpopular stuff for almost a century.
It's understandable that Republicans would want to keep the popular stuff in the ACA while getting rid of the unpopular stuff (the individual mandate and increased taxes).
Dickerson adds that Ryan is the superior politician and spokesperson, but Romney is going to have to hope that people, on balance, like the "idea" of having a "plan," and not "dig into the detail" of the plan, where all the unpopular stuff is.
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Q: All this stuff about Corbyn being unpopular - did the journalists just get it wrong, or make it up?
Cruel high school stuff, like voting the unpopular kid as homecoming king so everyone can point and laugh?
They know the carbon stuff is wonky and unpopular.
They get up off the couch, turn off the Marvin Gaye CD, get in their Saab, and go do stuff no matter how unpopular it makes them.
"If Obama became unpopular, will people start to sell anti-Obama stuff with the same kind of relish?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com