With the ability to unlock book extracts, it's a clever way of connecting with reluctant readers.
In MeMeTales, kids earn points and stickers for reading books and get to unlock book-related games, when available.
As your child reads more, the service will unlock new books for your child to read.
If you unlocked the book, say, "writes comic book" when sitting down with it.
The whole thing is also integrated with consumer-facing car parking space booking apps RingGo and Parkmobile, which let you unlock your booked space.
And as a bonus, it allows you to unlock comic book material featuring the company's SnapDragon character.
The book's front cover features a facial recognition-enabled camera which detects a "neutral" face, sending an signal that tells the Arduino inside to unlock the book.
It's free, with an in-app purchase of £3.99 unlocking the whole book-app.
To gain a deeper insight into the topic I recently spoke with Atlanta-based entrepreneur Eric Holtzclaw, who is the author of the book: "Laddering: Unlocking the Potential of Consumer Behavior" and columnist.
It shows, in the real world, how books unlock imagination, allowing readers to go anywhere and become anyone.
