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Last week, for example, we were introduced to the unlikely phrase "destination funerals" as research showed that people were increasingly opting for an alternative, exciting and "less sombre" exit from this mortal coil.
This atmospheric first-person puzzler has more than a little in common with Valve's spatial-awareness masterpiece (and, really, thank videogames for making such an unlikely phrase into reality) Portal.
This unlikely phrase has to do with a Google feature that's designed to expedite searches.
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However, in one part of the Whitehall forest the phrase "market comparability" is second only to "spin-free press release" in the list of unlikely phrases to be heard.
Statistically improbable phrase annotations identify phrases in a document that are deemed unlikely as compared to some background corpus.
And once in a while an anachronism: it's unlikely the phrase "alpha male" was much bandied about in 1943.
Unlikely Danish phrases we all know: "One-night stand".
"Ca, c'est no way!" Ms. Cerf de Dudzeele added, using a saltier phrase unlikely to appear in these pages.
Of these, 5,000 people were put into the category despite assessors actually writing the phrase "unlikely [to be fit for work] in the longer term" on their reports.
Cardinal Renato Martino, head of the Vatican's Council for Justice, complained of an anti-Catholic "inquisition" (a rather unlikely turn of phrase, perhaps, for a Roman prelate) across Europe.
His efforts to move governments to increase their contributions to the poorest countries earned him the reputation in the underdeveloped world as "the conscience of the West" (a phrase unlikely to be associated with him at home).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com