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Identify unmet and even unknown customer needs.
A shopkeeper ducks behind a counter when an unknown customer enters.
I did get a phone call at home from an unknown customer that remarked that I said all the wrong things on national TV.
But these concentrated, intensive efforts can reveal unknown customer behaviors, product affinities, financial risk patterns, and other findings that end up paying for the initial discovery work many times over.
After all, in a startup you're dealing with an unknown product, unknown market, and an unknown customer.
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Many of the videotapes the store sends out are very difficult to replace, and he sometimes finds it nerve-racking sending those videos out to unknown customers.
For instance, Lucent Technologies has to contend with battalions of new and unknown customers, many of whom have limited or no knowledge of the telecom business.
The tool provides a cloud-based data warehouse to collect, store and analyze information from known and unknown customers.
They wanted to connect existing touch points, create new ones, glue independent marketing actions together and turn unknown customers into known customers.
Set in an unspecified country in a not-too-distant future, the novel follows Leonard (second name also unknown) a customer service rep for the "Pythagorean" fast-food chain Neetsa Pizza.
But then, for some unknown reason, customer satisfaction plummets.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com