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Editors of the university guide have suggested that universities need to focus on teaching students more than the purely academic.
Why not use percentages of academics precariously employed as a new factor when calculating the rankings in your university guide?
This year it achieved its highest ranking yet in the Guardian's UK university guide of 33rd overall.
Coventry University has nudged past many of its Russell Group peers to reach number 15 in the Guardian university guide.
Sussex, top placed in the Guardian's university guide for social work, has high entrance standards, including ABB at A-level.
Marketing officials in UK universities monitor the information on the site because it can affect institutional reputations, acting as an alternative university guide.
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See our rankings of universities at Education.Guardian.co.uk/university guide.
Heriot-Watt University has been named as Scottish University of the Year by the Sunday Times University Guide for the second year running.
Loughborough came top of the Complete University Guide 2012, followed by Durham, Edinburgh and Exeter.
Oxford came top in the Complete University Guide 2012, followed by Edinburgh, UCL and Cambridge.
The Guardian University Guide and The Guardian Postgraduate Guide are now available from Guardian Books.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com